Stress and Marketers: Tips for Sustainable Living
Feeling Fried?
By Hope Wilson, CPSM
April 2012
Research indicates that jobs centered on creative- and communications-related tasks are among the most stressful careers today. In addition, a study conducted by the Centers for Disease Control’s National Institute for Occupational Safety and Health found that overtime requirements are increasing, with about 75% of facilities using “hold-overs,” in which employees show up at work and are expected to stay late, with limited notice or ability to make the appropriate personal preparations.
Many marketers report that, although their teams were substantially reduced during the Great Recession, their employers demand that remaining staff achieve greater market shares in an extremely competitive market.
Due to these trends, it is natural that marketers are experiencing increasing levels of stress and burnout. Fortunately, there are ways to mitigate the impact these demands have on our lives. These include:
- Recognize Symptoms of Stress
- Identify Sources of Stress
- Track Stress Levels
- Take Control
- Manage Your Time
- Manage Supervisors’ Expectations
- Infuse Your Day with Joy
Learn more about these tips by downloading the complete “Marketer” article below and by attending Hope’s workshop “FRIED: How to Control Stress and Prevent Burnout of Marketing/BD Professionals,” which will be held at the Society for Marketing Professional Services’ national 2012 Build Business conference in San Francisco on July 13, 2012.
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